Oversaw a team of 8 social media managers and together we ran 81 twitter accounts. My team reached our goals with consistent gains in followers, growing each account from zero. We had several 1 million impression days within our first 4 months.
Our engagement rates were consistently well above the standard 1-2% and we had no paid growth, only organic.
Example of our organic growth:
While live tweeting 5 hours of Golden Globes coverage (2 hr red carpet, 3 hr show) I sent 135 tweets (one every 2-2.5 minutes), which would normally pull down an engagement rate due to over tweeting, but I had 8% engagement for the day.
The week prior with People’s Choice Award coverage I earned a 6% engagement level with 132k impressions.
Here are more examples of my off the charts engagement levels:
1. Golden Globes Coverage
- RTs: 298 / Favs: 221
- Impressions: 25k
- Engagement: 25.85%
2. The Mindy Project
- RTs: 81 / Favs: 276
- Impressions: 183k
- Engagement: 18.52%
3. Grammy Coverage
- RTs: 292 / Favs: 212
- Impressions: 21k
- Engagement: 27.06%
4. Brooklyn 99
- RTs: 22 / Favs: 148
- Impressions: 61k
- Engagement: 9.89%
5. Red Band Society
- RTs: 32 / Favs: 77
- Impressions: 14k
- Engagement: 17.58%