Constructed a brand narrative and strong POV and voice for new iOS and Android application that launched in March 2016. Wrote all in-app copy, emails, newsletters, app store and website copy working with UX/UI in NYC and engineers in Ukraine using wireframes and a lot of video chat. Created mission driven content that represented Bkstg’s POV of bringing artists and fans closer together by celebrating fans, artists, and all direct to consumer providers.
Constructed a brand narrative and strong POV and voice for a new iOS and Android app.
Created a style guide, developed several investor decks, wrote ongoing social strategy, and copy for all new features, activations, newsletters, brand partnerships, and campaigns.
We consistently had over 3% engagement with multiple posts per day for months and 7M+ impressions monthly and increased our following by over 40% in the same time period.
Developed and executed social media strategy surrounding activations, programming, app updates, live events, and fan outreach resulting in high engagement and participation from increased users.
Wrote all in-app copy, emails, newsletters, app store and website copy working with UX/UI in NYC and engineers in Ukraine using wireframes and a lot of video chat.
Together, we created mission-driven content that represented Bkstg’s POV of bringing artists and fans closer together by celebrating fans, artists, and all direct to consumer providers.
Week to week consulting included:
- Managing an ongoing editorial calendar for in-app and social, curating content and programming
- Driving initiatives for one-off creative programming and strategy around major music events, festivals, and award shows
- Developing brand awareness through repeatable, sharable, scalable content
- Creating a social strategy around all in-app activities including contests, promotions, artist activity and fan initiatives which includes: what’s going to be posted where, what it will look like, at what time.
- Identifying improvements on mobile app features to better sharing/social functionality and worked with Product on possible solves
- Carrying out an overall strategy to increase fans and social following through driving initiatives, marketing, paid influencers, and artist and superfan participation
- Writing all app store update copy, new feature copy, push notifications, newsletter templates, prefill share copy, and any other copy requests from Product