Responsible for rebrand, tone of voice, editorial calendar, producing and overseeing the edit of all content, and all B2C copy from Forbes articles to financial guides to rewriting the website for The Female Quotient (FKA The Girls’ Lounge)
Responsible for the rebrand, tone of voice, editorial calendar, producing and overseeing the edit of all content, and all B2C copy from articles to financial guides to rewriting the website for The Female Quotient (formerly known as The Girls’ Lounge).
Produced hours of content at multi-day conferences at AdWeek and Masters of Marketing for The Girls’ Lounge which was also going under a rebrand to The Female Quotient.
Oversaw the edit of dozens of videos both long and short form for prospective partners, past and future attendees, and media outlets.
Managed an editorial calendar pushing out content multiple times a week as well as monthly newsletters, while also ghostwriting for the founder, re-editing old conferences under the re-branding guidelines, and prepping for future conferences.
Proud to have produced six of The Female Quotient's top ten videos, out of over 700.
Wrote a financial literacy for women toolkit in partnership with AXA to be handed out in lounges. Helped execute a dinner and run-of-show for 650+ women in advertising. Partnered with the UX/UI engineer and graphic designer to re-write and re-design the website for the rebrand.
Ghostwrote articles for Forbes, Fortune, and non-profit organizations such as StepUp.